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December, 2021 | SAGE Publications Ltd

The Digital Marketing Planner

Your Step-by-Step Guide


Annmarie Hanlon
- Cranfield University
160 pages | December, 2021 | SAGE Publications Ltd
Instant Access!
eBook
ISBN: 9781529784459
Paperback
ISBN: 9781529742787
$23.00
Instant Access!
eBook
ISBN: 9781529784459

Your step-by-step guide to creating your own digital marketing plan.

From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll: 

  1. Learn all the key information you need.
  2. See theory in practice through the running Zoom case example.
  3. Apply what you’ve learnt through 50 interactive activities and build your plan.

Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Step 1: Assess the background
Step 2: Analyse the audience
Step 3: Create a digital marketing strategy
Step 4: Construct the objectives
Step 5: Justify the resources
Step 6: Build the action plan
Step 7: Evaluate the plan
Step 8: Present the plan

Video about this planner This handy planner provides you with the know-how, skills and confidence to form and implement your own strategic plan. Watch to find out more.